Simpson's Collection Shows Vibrant Color Pops
During this past holiday shopping preparations adidas and Foot Locker paired up to present a fashionable runway on the main floor at the Cambridge Side Mall.
Foot Locker carries many brands however this presentation was an all adidas focus featuring the season’s top styles. Most pieces pulled were from the originals collection. Adidas Originals is a subdivision of adidas dedicated to lifestyle, fashion, and heritage products. It is home to many brands' collaborations with fashion designers, celebrities, and cultural figures.
An event aspect was a teaser, to prepare the hype for the launch of the AE1 “With Love” basketball shoe. Anothony Edwards is one of the newest adidas athletes representing the three stripes who is literally making “waves” in the NBA. There will be a launch of a new AE1 colorway each month through May exclusively at Foot Locker and www.adidas.com
The show promoted many looks; a men’s ensemble of a hooded puffer jacket styled with OG high tops, adult classic zip ups to top off any outfit, a full beige sweatsuit for the teenager on the go, a camo hoodie paired with black track pants in a youth girl glow, an adorable baby blue and sunflower maxi dress for the mini lady at the playground, and symbolic originals basics of children’s tees, shorts.
The showstoppers on the runway were the voguish pairings of the latest drops from “The Simpson’s Collection.” Matt Groening's “The Simpsons” has transcended its two-dimensional format over the last 34 years, becoming a cultural institution. Since 2021, Homer and his fellow citizens of Springfield have been brought to sneaker form by adidas, further cementing them as part of mainstream fashion.
The first cartoon collaboration to hit the runway was the soft shade of pink “Couch Hoodie.” Homer assumes a familiar stance, just as comfortable as you'll be in fleecy soft cotton with ribbed details, a kangaroo pocket, and an adjustable hood. The outfit was matched with staple black track pants and pulling together the color pops with the iconic “Itchy” basketball sneaker. This shoe is implemented in a light blue premium leather upper with orange and white accented panels.
The final look to hit the stage was full focus on Homer! The vibrant yellow tee of his mug, always a must of black track pants, the “Clouds” sky colored hoodie with a bold lemon trefoil logo and finished off with The Simpsons X adidas NMD G1 low “Homer.” The latest “Nomad” style features BOOST cushioning underneath a vibrant yellow Prime knit upper à la Homer Simpson.
Post show shoppers were welcome to head up to Foot Locker on the second floor and shop their favorite apparel from the runway. adidas had a shoe customization table setup, with games and pinwheel prizes adding to the event.
The adidas show was a success! Behind the scenes was hair and makeup from glamming by JV and top photographers Monster Jazz Photography and Hill Zhou. The event was a collaboration from local Boston market Foot Lockers from shipping apparel for use, associates walking the runway and managers incorporating their kids into the fashion. If you would like to up your style this season visit your local Foot locker or www.adidas.com
LINK TO FULL MAGAZINE https://madmagz.com/magazine/2117517
