The Reality of Retail

December 8th, 2025 | 6:00 PM – 9:00 PM

Umbria Steakhouse — Boston’s Award-Winning North End Restaurant 

CCHIO agency invites you to step inside the world behind the storefront. The Reality of Retail is an exclusive evening designed for entrepreneurs, designers, boutique owners, stylists, students, and anyone passionate about the ever-evolving retail and fashion landscape. Hosted at the prestigious Umbria Steakhouse, this event brings together Boston’s most influential retail leaders for an inspiring, honest, and truly unfiltered conversation.

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Featured Panelists

Yolanda Cellucci

Iconic headdress designer, celebrated entrepreneur, and retail powerhouse with over four decades of experience. Known for her visionary storefronts and legendary style, Yolanda has shaped Boston fashion for generations.

Alan Rouleau

Master custom tailor with a lifelong imprint on Boston’s fashion scene. From Newbury Street to the North End, Alan has built a legacy of craftsmanship, luxury menswear, and personalized style.

Keyla Williams

Owner of Bogo Split Boutique in Copley Place—an eccentric, culturally rich fashion destination and a thriving hub for local designers. Keyla’s boutique has redefined what it means to bring creativity and community together in retail.

Dina Akel

Founder & CEO of Vieira Luxe, an award-winning bridal and occasion wear boutique. Director of Vieira Luxe Couture, her signature design label, and the creative force behind NH Fashion Week, Dina brings deep knowledge of specialty retail, brand building, and fashion entrepreneurship.

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 Event Schedule

6:00 PM – 7:00 PM | Networking Hour

Bring your business cards and meet fellow creatives, entrepreneurs, and industry professionals.

A cash bar will be available.

Your ticket includes gourmet appetizers and antipasto curated by DePasquale Catering.

7:00 PM – 8:30 PM | Panel Discussion + Q&A

Our panelists will dive into the true realities of retail—e-commerce shifts, customer evolution, boutique life, fashion innovation, and the challenges and triumphs of running a brand today.

Audience Q&A will follow.

8:30 PM – 9:00 PM | Closing Networking Session

Wrap up the evening with final introductions, new contacts, and continued conversation.

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 Why Attend?

• Connect with some of New England’s most respected retail and fashion leaders

• Gain real insights from entrepreneurs who have built thriving businesses

• Network with designers, stylists, boutique owners, and creative professionals

• Enjoy incredible food, a luxury atmosphere, and a night of meaningful connections

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Join us for an unforgettable night at Umbria Steakhouse—where fashion, business, and community come together.

Reserve your spot today.