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Men's European Fashion Comes to Boston's Newbury Street

Recently Suitsupply the ranked “No. 1 suit” by the Wall Street Journal brought their chic European style to Boston’s Newbury Street. They welcomed the cities crème de la crème of fashion in for a VIP private opening. Owner, Fokke de Jong was also in attendance assuring his new clients of their “open kitchen concept”, being you can have a Heineken and wait while your tailored right in the comfort of the store.

Boston is a nearly 9,000-square-feet standalone shop where locals can have a giggle over the nights spent at the former industry hot spot, “Daisy Buchanan’s”. Spanning across four floors, the store offers a spacious, vibrant atmosphere where customers can shop full collections of seasonal suits, jackets, shoes, outerwear, accessories and attire alongside the brand’s core Never-Out-Of-Stock collection and Custom Made to Measure department. For style-conscious locals looking to experience the brand to the fullest, Suitsupply’s trained associates will combine product knowledge with personality to create an unmatched shopping experience that is tailored to each individual client.

Suitsupply’s 100th location represents an exciting step forward in its destination retail strategy. In a first for the brand, Suitsupply Boston will feature a unique in-house café concept called Café Susu. Located on the ground floor, Café Susu will bring both customers and local passers-by a relaxing space offering beer and wine and a variety of coffee drinks, fresh-pressed juices, and light healthy fare to enjoy while waiting for alterations, or to grab on the go.

In an industry where fast fashion dominates, and craftsmanship is quickly disappearing, Suitsupply brings a new energy and elegant aesthetic to the world of men’s fashion and tailoring. Using only the finest sustainable fabrics, no attention to detail is ever spared and tailoring is done on-site while you wait.

The evening was a hit; the overflow of cocktails and delicious apps from high end catering company “Eats Meets West” to the onsite dapper don’s ready and waiting to get our cities men fitted and looking fine at the 240A Newbury Street location. Visit for more on the brand.

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